Phoenix Strategic Land promotes two medium-scale developments

Phoenix Strategic Land is bringing forward two medium-scale residential developments in Holt, Norfolk, and Nassington, North Northamptonshire, as emerging Government planning reforms place increased emphasis on smaller, deliverable housing sites and SME-led development.

The projects follow the recent planning success of the company’s major residential scheme in Glinton and form part of Phoenix Strategic Land’s wider strategy to promote sustainable developments across the East Midlands and East Anglia.

Recent changes to the National Planning Policy Framework (NPPF) have reinforced support for a broader mix of housing sites, with increased focus on improving housing delivery through sustainable, plan-led development and greater participation from Small and Medium-sized Enterprise (SME) developers.

Phoenix Strategic Land believes medium-scale developments can play an important role in helping local authorities meet housing need, particularly where sites are sustainably located, deliverable, and capable of integrating sensitively alongside existing communities.

At Holt, proposals are being brought forward for up to 49 high-quality homes, ranging from two to five bedrooms, including a self-build plot. The plans also include an extension to the town’s existing cemetery, providing additional burial capacity and visitor parking, with the land proposed to be transferred to Holt Town Council as part of the development. A planning application is expected to be submitted in June 2026.

In Nassington, Phoenix Strategic Land is promoting a five-acre greenfield site for a similar number of homes, with engagement continuing through both the Local Plan review and emerging Neighbourhood Plan process.

Both sites reflect the company’s wider approach to promoting well-designed developments that respond to local context while supporting wider housing delivery objectives.

David Morris and Daryl Kirkland, Joint Managing Directors of Phoenix Strategic Land, which specialises in land promotion, planning, and acquisition, said:

“There is increasing recognition across the planning sector that medium-scale developments can make a meaningful contribution to housing supply, particularly where they are deliverable, sustainably located, and capable of integrating successfully into existing communities.

“The evolving direction of national planning policy is encouraging a more diverse approach to housing delivery, with greater support for smaller and medium-sized sites alongside larger strategic developments.

“We believe sites such as Holt and Nassington demonstrate how carefully planned developments can deliver high-quality homes while also providing wider local benefits and supporting long-term growth in a balanced and sustainable way.”

Phoenix Strategic Land welcomes the continued focus on improving certainty and efficiency within the planning system, particularly where this supports the delivery of sustainable developments by SMEs through the plan-led process.

By promoting deliverable medium-scale sites, the company aims to play a proactive role in helping address housing need while supporting local communities and planning authorities in delivering sustainable growth.

Story by Phoenix Strategic Land